Company Profile

Founded in 1999, Guangzhou Smosnow Health Technology Co., Ltd. is a large-scale consumer goods enterprise under Hong Kong Smosnow Investment Co., Ltd. The company integrates research development (R&D), production and sales. Its product lines include skincare, cosmetics and household cleaning etc, with well-known brands such as "Smosnow", “HealthDex”, “WelDexle" and "Kinwaler". In light of the Covid-19 pandemic, Smosnow also started production of disposable masks and sanitizers to meet global demand. The company has obtained ISO9001 International Quality System Certification, making its products available to the global market.

The company is located at Huadu District in Guangzhou, Southern China. It covers an area of 35 acres with approximately 60,000 square meters of building facilities. With a team of industry-leading beauty and skincare experts, Smosnow is equipped with world-class manufacturing sites that are certified internationally. The company's R&D team devotes themselves to researching and developing the world's leading cosmetic formulas and its applications to new products. We strive for continuous innovation so that our products can reach the international standard and meet market trends.

Smosnow upholds the values of integrity, fairness, quality and customer satisfaction. With the corporate spirit of unity, diligence and innovation, serving the customers is our number one priority. The pursuit of a win-win outcome with clients is the company's main objective, and also the culture of every Smosnow employee. 





Company History and Growth


1999: Mei Yan Cosmetics Limited was founded in the city of Guangzhou, China. The company has now been renamed as Smosnow Health Technology Co., Ltd.

2003: The company grew rapidly and moved to a new production site that was doubled its original with an area of 10,000 square metres.

2004: Kristy Yang – a famous actress from Hong Kong agreed to represent the Smosnow brand as its ambassador.

2005: With the rapid growth of the business, a strategic distribution network across China has been set up for Smosnow products. 

2006: Implemented a 5-year expansion strategy and developed a series of new products for different customer segments, such as baby care brand ‘Duola Baby’ and household cleaning product brand ‘Kinwaler’.

2007: Smosnow and Kinwaler started to gain awareness and recognition as a brand; Smosnow was certified as a ‘Well-Known Trademark’ in the city of Guangzhou.

2007: The winner of Miss Hong Kong Shirley Yeung was appointed to represent Smosnow as its brand ambassador.

2007: The company successfully obtained the ISO9001: 2000 International Quality Management Certificate.

2008: The construction of Smosnow international industrial park commenced to expand the scale of manufacturing base.

2008: Smosnow was awarded as a ‘Well-known Trademark’ in Guangdong Province and was recognized as one of the ‘Top 10 Best Brands’ for cosmetic products by Guangzhou Daily (newspaper).

2008: Smosnow became a council member of the Guangdong Chamber of Daily-Used Chemicals; we also received the ‘Excellent Brand Strategy Award’ from the local Government.

2009: Construction of the 60,000-square-metre new production site was completed.

2010: Activated the third 5-year expansion strategy, restructured the organisation to build a modern enterprise and enhanced its R&D capability.

2010: Smosnow obtained the ISO9001: 2008 Quality Management Certificate.

2010: Tang Can, a famous Chinese singer and actress, was appointed as Smosnow’s brand ambassador.  

2011:  Smosnow partnered with Nan Jing National Institute for Utilization of Wild Plants to develop a series of natural plant-based skincare products.

2012:  Angel He (Jie He), a popular singer in Mainland China, was appointed as the brand ambassador for Smosnow’s cosmetic range.

2013: Smosnow became the official partner of the National Chinese women's Water Polo Team with the State Sports General Administration of China.

2014: The company carried out extensive research on laundry detergents and introduced the newest technology from the US.

2015: Smosnow launched the fourth generation of laundry products — Kinwaler Laundry Capsules. Smosnow was one of the first manufacturers of the multi-size and multi-fragrance laundry capsules in Mainland China

2016: Kinwaler Laundry Capsules were launched in the Chinese market. The company established partnership with Hengan International Group Company Limited.

2017: Smosnow was awarded as a “Recognised High-tech Enterprise” and “Science and Technology Innovation Enterprise in Guangzhou”. The Kinwaler Laundry Capsules were awarded as one of the Recognised Innovated Product of Guangdong Province.

2018: Smosnow conducted independent research and development of the capsule masks and put a small batch into production.

2019: Smosnow Invested funds to upgrade the manufacture equipment, optimized the production environment, increased the capacity of production line and obtained license to produce disinfectant products such as sanitizers.

2020: Under the call of the government to fight against the COVID-19 pandemic, Smosnow organized the manufacturing capacity to produce healthcare supplies. The daily output of disposable masks reached more than 4 million pieces, and the daily output of KN95 masks reached more than 2 million pieces. The supplies were exported to Europe, America and Southeast Asia.